Let me take a moment to start this post off by declaring I LOVE SERIF FONTS.

As a journalist with a background in newspapers and print magazines, I will always be drawn to the classic, storytelling nature that a serif font evokes.

For that reason, I believe serif fonts are an excellent option for travel bloggers to incorporate in their brand and throughout their blog. If your focus is on sharing your personal narrative, serif typefaces that convey the same sentiment and emotion as your words can really boost your storytelling.

Keep in mind that when choosing fonts for your blog, they should be reflective of your voice, tone, style, and brand. Serif fonts are the best choice for paragraph text as they enhance readability, allowing for readers to easily enjoy your posts. They are flexible, giving you room to manipulate their look by adjusting the learning and tracking and by using different weights and styles. These typefaces generally tend to project tradition and authority compared to the modern feel of a sans serif.

However, depending on how you play with your fonts, you can definitely highlight the unique personality of each typeface and create any feel you are going after!

For example, bloggers focused on luxury travel might prefer delicate and high contrast serifs (Libre Bodoni, Saonara, Playfair Display) as the dominant typefaces in their branding because of their extravagant feel.

I’ve scoured through my extensive font library and pulled some of my favorite serif typefaces that will really enhance your blog.

Saonara | Mirador | Libre Bodoni | Pioggia | Recoleta | Soria | Playfair Display | The Soul of Vodka
Sunflower | Carita | Plantin Bold | Roboto Slab | Athelas | Narziss | Young Serif | Garamond

Here’s a breakdown of how and where you could incorporate these fonts throughout your blog:

For headers

Chunky slab serifs are a great way to grab attention. I personally love Sunflower, Young Serif and Pioggia as options to utilize serif typefaces that feel less traditional/serious and more fun/adventurous.

For body text

The paragraph text needs to be easy on the eyes, so stick with simpler serifs like Recoleta, Carita or Garamond so readers can focus on your great stories!

For accents

Anything goes! Soria, Mirador, and Narziss are a few serifs with some serious personality are sure enhance your blog posts and designs!

Want more design advice?

Check out part II (sans-serif fonts) and part III (handwritten fonts) of the typography for travel bloggers series, and find more blogging resources here!

*Please note: While all of these fonts are free for personal use, others may require special licensing or attribution for commercial use. Please read the license before using them.* This post contains affiliate links, meaning I may earn a commission if you make a purchase, at no extra cost to you.  I only recommend products I use and love myself.  Thank you for your support!